Sobeys

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Canada: Sobeys launches South Asian discount store

September 11, 2015

Food, Manufacture & Distribution, North America, Retail

Sobeys, Canada’s second largest food retailer, is looking to tap the ethnic market with the opening of its first South Asian discount grocery store, according to a report in Convenience Store News. Named Chalo! FreshCo – the word “chalo” meaning “let’s go” in South Asia – the new store is located in Brampton, Ontario and is 50,000 square foot in size. Visitors will reportedly be able to find thousands of …

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Canada: Jamie Oliver teams up with retailer Sobeys

June 25, 2014

Food, North America

Jamie Oliver and Sobeys have teamed up to launch a “Compilations Presents: Jamie Oliver Discovers Canada” line, with the stated aim of helping Canadian consumers make the most of summer. The Canadian Grocer reports that the limited-edition summer-themed product will include 13 SKUs and is in line with Sobeys’ promise to provide consumers with sustainable product offerings. According to Gillian Kerr, Vice President of marketing at Sobeys, “The line is …

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