Japan Tobacco has announced that it is to buy $5 billion of cigarette assets from rival tobacco firm Reynolds American to acquire the Natural American Spirit business outside the US. The company said that the deal included the trademarks and all outstanding shares of Reynolds American’s subsidiaries outside the US which sell the brand. Japan Tobacco added that the Natural American Spirit brand had “provided a unique product offering and …
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Reynolds
Reynolds America Inc is to launch new Revo “unconventional cigarettes” that heat tobacco rather than burning it, releasing tobacco-flavoured vapour instead of traditional smoke, according to a report from AP. Revo is described as a rebranded version of the previous Eclipse heat-not-burn product introduced in 1990s and uses a technology based on a carbon tip to heat tobacco after it has been lit. J. Brice O’Brien, head of consumer marketing …
In a move that is set to shake-up the US tobacco market, Reynolds American Inc, the second-largest player in the country, has acquired the third largest, Lorillard Inc for $25 billion, or $27 billion including debt. Reynolds, which owns brands such as Camel and Pall Mall, will now get a stronger foothold in menthol cigarettes through Lorillard’s Newport brand, described by Reuters as a growing brand in a cigarette market …
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