Purely Elizabeth

301 INC, the business development and venturing unit of US food firm General Mills, has invested $3 million in Purely Elizabeth, a maker of organic granola, ready-to-eat cereal and oatmeal, according to a report in Food Business News. Founded in 2009, Purely Elizabeth has a portfolio of “innovative and nutrient-rich ingredients” including granola bars, ancient grain granola, probiotic granola, grain-free granola, oatmeal, muesli and cereal. All the firm’s products are …