Primrose’s Kitchen

Granola company Rollagranola has bought Primrose’s Kitchen, the UK-based breakfast cereal business that went into liquidation in December 2021. Founded in 2014, Hitchin-based Rollagranola has acquired the stock, packaging, intellectual property, and brand name of Primrose’s Kitchen, a supplier of organic and vegan, and gluten-free muesli from the South of England. Rollagranola’s founder Robin Longden said the buy-out of Primrose’s Kitchen “signals a new direction” for the company. “The purchase …