Preferred Brands

Mars, the global food giant, has announced that it has signed a definitive agreement to acquire Preferred Brands, which makes ready-to-heat Indian and Asian foods primarily marketed under the Tasty Bite brand. The Tasty Bite portfolio includes a wide range of vegetarian offerings, including ready meals, meal kits, and organic rice and lentils. While the majority of sales are generated in North America, Preferred Brands also supplies retailers in the UK and Australia and foodservice …