Pierde Almas

Diageo, the global spirits firm, is making a further play in the mezcal space with the acquisition of ultra-premium brand Pierde Almas. Pierde Almas is produced in Oaxaca, Mexico from naturally fermented agave and is know for its social, cultural and environment awareness, the Spirits Business reports. The mezcal will be the second in Diageo’s portfolio. Its first was launched last year, following the company’s acquisition of the Casamigos business in a …