Patron Spirits

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USA: Bacardi to acquire Patron tequila

January 24, 2018

Alcoholic Drinks, Mergers & Acquisitions, North America

Bacardi, the world’s largest privately-held spirits company, has announced that it is to acquire 100% of tequila firm Patron for an enterprise value of $5.1 billion. Bacardi had previously acquired a minority stake in Patron in 2008. The deal is set to make Bacardi the number one spirits player in the super-premium segment in the US, as well as the second largest spirits player in the country by value market share, …

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Mexico: Patron Spirits introduces Patron XO Cafe Incendio

October 3, 2014

Alcoholic Drinks, Latin America

Patron Spirits has announced the launch of a “fiery-hot” chilli chocolate liqueur called XO Cafe Incendio to its portfolio of ultra-premium luxury spirits. The new product is described as combining the taste of Patron Silver tequila with fiery-hot Arbol chilli, said to be characterized by its smoky and spicy complex flavour, and Sweet Criollo Chocolate, produced in Mexico’s Tabasco region. “Patrón XO Cafe coffee liqueur has always been one of …

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