Niely

L’Oreal, the world’s largest cosmetics firm, has announced  the signing of an agreement to acquire Niely Cosmeticos, Brazil’s largest independent hair coloration and hair care company. The value of the deal has not been disclosed. Niely Cosmeticos has two main brands – Cor & Ton for hair coloration and Niely Gold for shampoos and care – and is sold at accessible prices, enjoying a large penetration among the country’s middle …