Native Deodorant

Procter & Gamble, the US-based consumer goods giant, has acquired the direct-to-consumer personal care firm Native Deodorant, according to a report in the Cincinnati Business Courier. Financial terms were not disclosed, but the deal is reported to have been completed for around $100 million in cash. Native is promoted as “deodorant that isn’t a chemistry experiment”, and in particular is claimed to be free from aluminium and parabens, instead being …