Maurico

Leading Indian FMCG firm Marico has launched a new deodorant under its male personal care brand Set Wet that can reportedly be personalized for each consumer. Said to be targeted at a ‘younger’ audience, the product is described as a “first of its kind individualised deodorant that features the possibility of being personalised”, as each pack can be customized with a different colour, photo and name. Anuradha Aggarwal, chief marketing officer …