MatchCo

Shiseido, the Japanese cosmetics giant, has announced the acquisition of MatchCo, a US-based firm that creates custom foundation shades based on the customer’s individual skin tone, through its regional headquarters and consolidated subsidiary Shiseido Americas. The firm said that the synergy of MatchCo’s innovative digital tools and its own R&D capabilities would help to enhance a business model that captures the major consumer trend of cosmetics customization. Founded in 2013, MatchCo lets customers scan …