Mass Food

Breakfast food maker Kellogg has announced that it has acquired Mass Food Group, Egypt’s leading cereal company, for approximately $50 million. Founded in 1996, Mass Food Group has revenues of $18 million and makes local brands such as Temmy’s cereals and NutriFit cereal bars. Mass Food Group also exports foods to more than 30 markets, including Europe, East Asia and Africa. “As the number one cereal company in Egypt, Mass …