Logocos

International cosmetics firm L’Oreal is strengthening its presence in the natural personal care space with the acquistion of the German company Logona. Founded in 1978 and based in Hanover, Germany, Logona  markets a range of products under brands such as Logona and Sante, with an emphasis on plant extracts and natural ingredients. The firm’s premium-positioned Logona brand range includes haircare,  skincare and hygiene products and is mostly sold through specialist channels. Meanwhile the …