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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
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L’Occitane

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1 MIN READ

Italy: L’Occitane acquires upscale home fragrance firm Dr. Vranjes Firenze

January 5, 2024
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Europe, Household Care, Mergers & Acquisitions

L’Occitane, the premium French toiletries firm, has announced it is expanding its presence in home fragrance with the acquisition of Dr. Vranjes Firenze. Founded in 1983, Dr. Vranjes Firenze “encapsulates the essence of Florentine artisanship combined with the innovation of fragrance science”, L’Occitane said in a statement. It further described the brand as being “at the forefront of luxury home scents”, with sales in over 75 countries, 650 points of sale and …

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