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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
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    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
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    • Household Care
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Liberty Spirits Company

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1 MIN READ

USA: Diageo acquires Loyal 9 Cocktails

April 16, 2021
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Alcoholic Drinks, Mergers & Acquisitions, North America

Leading North America alcoholic drinks firm Diageo has announced the acquisition of Loyal 9 Cocktails, a spirits-based ready to drink brand from Sons of Liberty Spirits Company. According to Diageo’s statement, Loyal 9 is ‘rapidly growing’, producing vodka-based drinks featuring indulgent flavours with high-quality ingredients and 100% real fruit. Debra Crew, president of Diageo North America, said: “Loyal 9 hits an RTD ‘sweet spot’, merging American consumers’ growing appreciation for …

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