Labatt Breweries

Labatt Breweries, a leading Canadian drinks company, has announced the entry of the 7UP soft drinks brand into the alcoholic drinks space with the launch of SVNS Hard 7UP, a ready-todrink cocktail that is said to combine the lemon-lime flavour of PepsiCo’s 7Up with vodka-based alcohol. Designed to capture the attention and preferences of the legal drinking age (LDA) to 34-year-old consumer,  SVNS Hard 7UP is sugar-free and has 7% …