Krave Pure Foods

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USA: Sonoma Brands to acquire Krave Pure Foods

May 5, 2020

Food, Mergers & Acquisitions, North America

Sonoma Brands, a California-based private equity investor has announced the acquisition of Krave Pure Foods brand from The Hershey Company for an undisclosed amount. Dedicated to the production of protein snacks, Krave Pure Foods portfolio includes Krave Meat Cuts, Krave Pork Rinds, and most recently, Krave Plant-Based Jerky. According to sources, the company expects to accelerate innovation at the company, through the acquisition. Hector de la Barreda, president at Hershey’s-owned …

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USA: Hershey expands further into snacks business with acquisition of Krave Pure Foods

February 4, 2015

Food, North America

Hershey has announced that it has entered into an agreement to acquire the meat snack maker Krave Pure Foods for an undisclosed amount. Krave is an all-natural jerky brand producing a range of more unusual flavours including Black Cherry Barbeque Pork Jerky, Basil Citrus Turkey Jerky and Chili Lime Beef Jerky. “Krave Jerky is a great fit to our portfolio and overall snacks and adjacencies strategy”, said Michele G. Buck, …

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