Juul

Multinational tobacco firm Altria has announced it has paid $12.8 billion to acquire a 35% stake in e-cigarette company Juul. Announcing the purchase, Altria said the move would allow Juul the opportunity to reach adult smokers through prime retail shelf space, inserts in cigarette packs and an adult smoker database. It added that the service agreements would accelerate Juul’s mission to switch adult smokers to e-vapour products. Commenting on the …