Intermarche

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Portugal: Dia and Intermarche form purchasing alliance

May 28, 2015

The Spanish retail chain Dia Group and the French supermarket Intermarche have agreed to create CINDIA, a joint platform for negotiating limited to Portugal. Intermarche has been active in Portugal since 1991, while Grupo Dia has been present in the country since 1993, operating stores under the Minipreco banner. Announcing the news in a statement, Dia said that CINDIA would be exclusively responsible for negotiating with the biggest leading national …

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France: Intermarche develops private label fruit and vegetable brand

July 9, 2014

Europe, Food

French supermarket giant Intermarche has announced that it is expanding its own brand of fruit and vegetables called Mon Marche Plaisir (“My Market of Pleasure”). According to Fresh Plaza, the retailer is targeting an increase of turnover in the category to €170 million ($231 million), in order to reach 15% market share by 2015 and to thus become market leader in the sector. The brand is said to use specific …

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