Chemicals giant Ineos is foraying into the UK retail household care industry with a range of cleaning detergents and other products launching exclusively in Asda. The new range is described as being developed with proprietary technology that introduces “active fragrances” designed to improve well-being and promote better sleep. Commenting on the launch, Ineos Hygienics chief operating officer Rory Tait said: “All of our products are designed to bring the benefits …