Illva Saronno

Campari Group, the Italian spirits manufacturer, has agreed to sell its Averna and Zedda Piras liqueur brands to compatriot firm Illva Saronno for €100 million ($117 million). The transaction involves the sale of Amaro Averna, a historic Sicilian herbal liqueur founded in 1868, and the Sardinian myrtle liqueur Zedda Piras. According to Campari, the deal is a strategic move to streamline its portfolio and focus on “core brands” while supporting …