Hoogvliet

Hoogvliet, the Dutch supermarket chain, has announced an expansion of its private label product range with the launch of a premium assortment under the name Buitengewoon (‘Out Of The Ordinary’). The retailer, which operates a network of 68 stores in western and central Netherlands, said the new range would initially consist of 75 products and would target “special occasions, holidays and festivities and indulgent moments such as Sunday breakfast”. Products available …