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  • ABOUT
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    • Innovation & Insight Reports
    • Gama Field Services
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  • CATEGORIES
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Hawkes

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1 MIN READ

UK: BrewDog acquires Hawkes

April 12, 2018
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Alcoholic Drinks, Europe, Mergers & Acquisitions

BrewDog, the UK-based beer firm, is expanding into the cider space with the acquisition of London producer Hawkes. Positioned as “saviours of cider”, Hawkes markets a range of cider under the Urban Orchard, Soul Trader and Elephants on Ice, as well as an alcoholic ginger beer and a cider / beer hybrid under the Hawkes name. In a statement, BrewDog said: “Hawkes’ approach to cider parallels our heritage with beer, …

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