Grupo Farina

Wickbold, the Brazilian bakery manufacturer which was acquired by Grupo Bimbo in September 2025, is in negotiations to sell its Ta Pronto! tortilla brand to Grupo Farina, the owner of the Pita Bread brand. The divestment is a direct response to conditions imposed by the Administrative Council for Economic Defense (CADE) following Bimbo’s acquisition of Wickbold. Because Bimbo already dominates the Brazilian tortilla and wrap market with its Rap10 brand, …