Fulfil

Hershey, the US confectionery and snacks firm, has announced a minority investment in the Ireland-based functional food firm Fulfil via its C7 Ventures arm. Founded in 2016, Fulfil produces vitamin-fortified, high-protein, low-sugar nutrition bars made from ingredients such as soy, whey protein and chocolate, which it markets in the UK and Ireland. Commenting on the launch, Hersey chief growth officer Mary Beth West said: “Successful companies evolve and engage consumers …