First Aid Beauty

P&G, the leading household and personal care firm, has acquired makeup and skincare firm First Aid Beauty, according to a report in WWD. The transaction is said to be valued at around $250 million, although P&G declined to disclosed specific terms of the deal. Founded by Lilli Gordon in 2008, First Aid Beauty markets a range of toiletries and cosmetics designed to target skin concerns such as acne, eczma, redness and …