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Elegantly Spirited

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1 MIN READ

UK: AG Barr takes minority investment in Elegantly Spirited

June 12, 2019
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Alcoholic Drinks, Europe, Mergers & Acquisitions

AG Barr, the UK drinks firm behind the Irn-Bru and Rubicon brands, has announced a minority investment in the start-up alcohol-free spirits business Elegantly Spirited, owner of the Stryyk brand. As part of the minority investment, AG Barr said its Funkin subsidiary has entered into a long-term agreement to act as exclusive UK distributor for all Elegantly Spirited products, in addition to the AG Barr group investing an initial £1 …

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