EasyGroup

EasyGroup, the firm behind the EasyJet airline company, has announced the opening of a pilot discount grocery store in London, UK, according to a report in Talking Retail. Opening in London Park Royal, EasyFoodstore will offer a “limited and basic range of items at rock-bottom prices” according to a company spokesperson, with the aim of tapping into the succesful discount concept of German chains Aldi and Lidl. During its first …