E.l.f. Beauty, the US cosmetics maker, has announced it has signed an agreement to acquire drugstore skincare brand Naturium for $355 million in a combination of cash and stock. Naturium, which was launched in 2019 by brand accelerator The Center, claims to unlocks the benefits of natural botanicals and powerful actives with innovative technology. Its best-selling products include The Glow Getter Multi-Oil Hydrating Body Wash, Vitamin C Complex Serum and …
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e.l.f. Cosmetics
TPG Growth has announced that it has acquired a majority stake in e.l.f Cosmetics. The majority share in the American cosmetic firm has been acquired from company founders and TSG Consumer Partner LLC, a leading investor in middle market consumer companies. John Bailey, principal at TPG Growth, stated: “We are happy to partner with e.l.f. to build the company and accelerate its already impressive growth trajectory.” e.l.f cosmetics occupies a …
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