Multinational brewer Heineken has announced its plans to acquire Distell Group Holdings and Namibia Breweries to form a southern African drinks group worth €4 billion ($4.6 billion). The acquisition of Distell will be a push into wine and spirits for Heineken, with liqueur brand Amarula and wines labels Nederburg and Two Oceans. “We are very excited to bring together three strong businesses to create a regional beverage champion, perfectly positioned …
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Distell
South African wine and spirits group Distell has announced the sale of wine farms and brands with the aim of doubling revenue and profits by 2021. According to Supermarket & Retailer, Distell CEO Richard Rushton said that the company had already sold the La Bonheur and Stellenzicht wine farms and respective brands, which were part of the Lusan premium wine estate. The move will allow Distell to “redouble our efforts …
South African wine and spirits group Distell has announced a partnership with the Cruz Vodka business worldwide, purchasing a 75% stake in the brand from Blue Sky Brand Company (BSBC). Financial terms were not disclosed. Commenting on the investment, Distell said: “The transaction strengthens Distell’s portfolio in the premium vodka category, one of the fastest growing spirits categories in South Africa and which is expected to continue exhibiting strong growth …
South African investment fund Public Investment Corporation (PIC) has agreed to purchase world leading brewer AB InBev’s entire indirect stake in alcoholic drinks firm Distell. The stake comprises 58,000,000 shares or 26.4% of the company, which would go to PIC for an undisclosed amount. The sale of the stake was a condition of regulatory approval in South Africa for AB InBev’s takeover of rival brewer SABMiller. Distell is a multinational …
Distell, the leading producer and marketer of spirits, wines and ciders in South Africa, has extended its flagship brand Savanna for the launch of a new tequila flavoured cider under the brand name Savanna Loco. Supported by the strapline: “Savanna Loco. Add a leeedle crazy!”, the 6% abv drink is said to feature the crisp taste of Savanna Dry with fresh tequila flavour. The “leeedle” twist of tequila flavour is …
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