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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
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    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
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    • Non-Alcoholic Drinks
    • Household Care
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Daesang

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South Korea: Daesang launches microwaveable meat and poultry products

February 9, 2015
-
Asia Pacific, Food

Daesang, a major Korean food company, has introduced new microwaveable frozen meat and poultry products in order to tap into demand for convenience foods. Named Lenjiro Twigija (translating as “fry in the microwave”) and launched under the Chungjungwon Cook’in brand, the new products are claimed to feature a patented technology. According to the company, this makes them easy to cook and also allows them to maintain their crispness, as though …

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