Sweetener maker Cumberland Packing Corp has announced its entry into the ready-to-drink beverage market with the launch of In The Raw soft drinks. Promotoed as “perfectly sweetened” with a blend of fair trade certified sugar and zero-calorie stevia, the beverages are said to contain half the amount of sugar of leading full-calorie brands and only 70 calories. Steven Eisenstadt, CEO of Cumberland Packing Corp, commented on the launch: “”We understand …