Cadbury

As part of a new social media campaign oriented around consumers’ flavour preferences, Cadbury Australia has unveiled its new “Flavour Matcher” app and associated promotional activities. According to Food Magazine, Flavour Matcher uses Facebook likes and interests in categories from popular consumer brands, charities and sporting clubs to music artists, TV shows, radio stations and movies to “match” consumers to different Cadbury Dairy Milk flavour profiles. As part of the …