BSBC

South African wine and spirits group Distell has announced a partnership with the Cruz Vodka business worldwide, purchasing a 75% stake in the brand from Blue Sky Brand Company (BSBC). Financial terms were not disclosed. Commenting on the investment, Distell said: “The transaction strengthens Distell’s portfolio in the premium vodka category, one of the fastest growing spirits categories in South Africa and which is expected to continue exhibiting strong growth …