Coca-Cola HBC, the Swiss-based soft drinks bottler, has announced it has reached an agreement to acquire to acquire Brown-Forman Finland, owner of the Finlandia vodka brand, for $220 million. The company said the acquisition would strengthen its portfolio across more of its markets, enhancing its position as a leading 24/7 beverage partner through mixability opportunities with non-alcoholic products and partnerships with customers in Horeca channels. Finlandia was established in 1970 …
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Brown-Forman
Brown-Forman, the owner of the Jack Daniel’s whiskey brand, has announced it is strengthening its presence in the crafts spirits space with the acquisition of The 86 Company, the owner of the Fords Gin brand. Distilled in London, Fords Gin is described as a collaboration between Simon Ford and Charles Maxwell of Thames Distillers. Said to be a mix of nine botanicals, Fords Gin starts with a traditional base of …
Brown-Forman, the owner of the Jack Daniel’s brand and one of the top 10 largest spirits companies in the world, has announced that it has reached an agreement to sell its Southern Comfort and Tuaca liqueur trademarks to Sazerac, a spirits firm with its origins in New Orleans, LA, for $543.5 million. In a statement, the company said the decision to sell the brands was a reflection of its “evolving portfolio …
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