Birchbox

According to Premium Beauty News, Birchbox has launched its first retail store in New York City after defining itself through an online store and “beauty boxes” sent to subscribers. The store is said to feature 2,000 products from 250 brands including Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series, and Art of Shaving, with the concept based on insight and feedback from the company’s active subscribers: editorial …