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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
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    • Health & Beauty
    • Pet Care
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  • NEWS & INSIGHTS
    • Global News
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Bardinet S.A

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UK: Diageo finalizes agreement to sell Cacique rum brand to Bardinet

January 30, 2025
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Alcoholic Drinks, Latin America, Mergers & Acquisitions

Diageo, the UK alcoholic beverages multinational, has announced it has finalized the sale of the rum brand Cacique to Bardinet, a major Spanish spirits company. Cacique is described as a Venezuelan rum brand with a 65-year heritage that is well-loved in Spain, in addition to its domestic market. Commenting on the sale, John Kennedy, Diageo president, Europe said: “The sale of Cacique reflects Diageo’s strategy of maintaining a sharp focus on effective portfolio …

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