Hershey, the US confectionery firm, is taking its first significant step beyond the chocolate category with the acquisition of snack food firm Amplify Snack Brands for $921 million. The deal “strengthens Hershey’s position in the snacking aisle and broadens its portfolio of innovative savory snacking brands”, the company said in a statement. The Amplify Snack Brands portfolio includes SkinnyPop popcorn, Paqui tortilla crisps, Oatmega protein bars and Tyrrells potato crisps. Commenting on the …
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Amplify Snack Brands
Amplify Snack Brands, the producer of SkinnyPop popcorn, crisps and other snacks crisps, has announced that it will acquire UK based crisps and snack maker Tyrrells for £300 million ($390 million). The Amplify deal is the third time Tyrrells has been sold, with the company having first been purchased by Langholm Capital in 2008, followed by private equity firm Investcorp for $130 million in 2013. According to a report in …
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