Alicorp

Unilever, the global consumer goods giant, has announced an agreement to sell its Home Care business in Colombia and Ecuador to Alicorp, the Peruvian consumer goods company. The transaction includes a portfolio of well-established local laundry and cleaning brands such as Fab, 3D, Aromatel and Deja. The deal aligns with Unilever’s strategy to “sharpen its portfolio” by focusing on core categories with higher growth potential. For Alicorp, the acquisition significantly …