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    • Gama
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    • Gama Field Services
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  • CATEGORIES
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AB InBev Efes

All the posts published.
1 MIN READ

Russia: AB InBev Efes launches radler brand

April 24, 2018
-
Alcoholic Drinks, Europe, Products

AB InBev Efes, the company formed by the merger of AB InBev’s operations in Russia and Ukraine with those of Turkish brewer Anadolu Efes, is launching a new radler beer brand in Russia in a bid to appeal to millennial consumers, according to a report in Sostav.ru. The new brand, called What The Fruit?, is described as a classic light beer blended with natural fruit juice, and is being made available …

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