AB InBev Efes

AB InBev Efes, the company formed by the merger of AB InBev’s operations in Russia and Ukraine with those of Turkish brewer Anadolu Efes, is launching a new radler beer brand in Russia in a bid to appeal to millennial consumers, according to a report in Sostav.ru. The new brand, called What The Fruit?, is described as a classic light beer blended with natural fruit juice, and is being made available …