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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
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    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
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    • Non-Alcoholic Drinks
    • Household Care
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21Seeds

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1 MIN READ

UK: Diageo acquires 21Seeds

April 12, 2022
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Alcoholic drinks firm Diageo has announced the acquisition of 21Seeds, a rapidly growing flavoured tequila infused with real fruit juice brand. According to sources, 21 Seeds was founded in 2019 by three female entrepreneurs, Kat Hantas, Nicole Emanuel, and Sarika Singh with the goal of creating great-tasting, smooth spirits with a light touch flavour, easy to mix and enjoy. After the deal, they will continue to operate 21Seeds in partnership …

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