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Swiss retailer Migros has introduced a new line of organic private label baby food under the Mibebe brand name.
The new line is targeted at babies up to 1 year of age and comprises 27 products that are said to be made with natural and high-quality ingredients and no added sugar.
The Mibabe range includes juices, snacks and desserts that are produced in Switzerland, and other products such as jars of fruit and vegetables and meat meals that are produced in Germany.
The products are described as being available in packs bearing animal motifs and colour-coded according to age. They also feature the Migros Bio seal denoting organic produce.
23 products in the new Mibebe range have already been launched to market, with the rest set to be made available by December.
Source: ESM / Migros
