Sweden: Orkla to acquire Swedish confectionery company Bubs Godis

Orkla Confectionery & Snacks has acquired confectionery company Bubs Godis.

Founded in 1992, Bubs Godis is a manufacturer of vegan sugar confectionery with a strong growth on the Nordick market.

According to Patrick Axzell, CEO at Orkla Confectionery & Snacks Sweden the acquisition is aligned with strategic investment of the company in confectionery and sustainable brands, and a good platform to continue growth in Nordic and Baltic countries. With the acquisition, Orkla plans to double turnover by 2030.

Bubs Godis will be run as a subsidiary of Orkla Confectionery & Snack Sweden with its current CEO, and its workforce will keep working in the company’s facility in Jonkoping.

The transaction is expected to be closed by the first quarter of 2023.

Financial terms were not disclosed.

Source: Bubs Godis