Spanish retailers Dia Group and Eroski Group have signed an agreement designed to maximise the quality and price of their private label offering.
The companies said that the new agreement, based on a peer-to-peer relationship, would allow them to improve the competitiveness of their private label products and also acquire materials and supplies needed for the business. Fresh products, oil, eggs and milk are excluded from the agreement.
In a press release, they said: “Thanks to this cooperation [the companies] will achieve new efficiencies that can have a better value for money for the benefit of the consumer”.
Both Eroski and Dia will continue with their own independent trade policies, and the agreement will be focused on improving efficiencies.
Eroski is a Spanish supermarket chain with nearly 1,000 outlets spread across Spain. It is run as a worker-consumer hybrid co-operative within the Mondragon Corporation group.
Dia is an international discount supermarket chain which, as of 2012, operated 6,914 stores internationally, making it Europe’s third largest food sector franchiser.
Source: Eroski / Dia