South Africa: McCain streamlines operations with sale of vegetable business

McCain South Africa, the local arm of the Canadian frozen food giant, has agreed to sell its vegetable manufacturing operations to Enduring Ventures, a US-based entrepreneurial holding company.

The transaction, for which financial details were not disclosed, includes the acquisition of the well-known Harvestime brand. The deal encompasses a vegetable processing facility in Springs, Gauteng, and a raw processing plant in Marble Hall, Limpopo. Together, these sites employ over 350 people. Enduring Ventures, which focuses on long-term business ownership, stated it intends to expand the portfolio by introducing a new premium range of frozen vegetables.

Gaynor Poretti, managing director of McCain South Africa, commented: “This strategic decision supports our ambition to focus on our potato business, where we see significant opportunities for innovation and growth. By streamlining our operations, we can invest further into technology and product development for the South African market”.

The move follows other recent disposals by McCain, including the sale of its Netherlands-based fresh potato asset CelaVíta earlier in 2024.

The transaction remains subject to regulatory approvals, with a decision from the Competition Commission anticipated in the first quarter of 2026.

Source: Bizcommunity / Just Food