Singapore: Good Meat launches “world first” cell-based chicken

Good Meat, a US-based cultivated meat company, has announced what it claims is the world’s first launch of cell-based chicken in collaboration with Singapore’s Huber’s Butchery.

The new product, called Good Meat 3, is described as a low-cost chicken mince formulation with 3% cultivated chicken, and is promoted as having the same taste, texture and experience as conventional chicken.

Commenting on the launch, Josh Tetrick, co-founder and CEO of Eat Just, the parent company of Good Meat, said: “This is a historic day, for our company, for the cultivated meat industry, and for Singaporeans who want to try Good Meat 3”.

Huber’s Butchery executive director Andre Huber added: “Having the latest version of Good Meat 3 cultivated chicken available for retail is another step in this journey to make cultivated meat available to a bigger audience. People will have the opportunity to prepare the product the way they want and experience how it can fit in to their home cooked meals”.

The introduction of Good Meat 3 follows the recent launch in Singapore of Fazer Taste The Future Chocolate Snack Bar, a confectionery bar containing precision-fermented protein.

The product will be available in 120g packs throughout 2024, retailing at 7.20 SGD ($5.32).

Source: Good Meat