Product Description

Report brochure

Brochure

Abstract

Constantly evolving consumer preferences, the relentless pace of innovation in product and packaging, and the ever-shifting nature of the product landscape can all make it hard to truly keep on top of where your market is heading.

Gama’s Market Review is designed to give you a complete picture on product and innovation trends in your market over a 12-month period, through a combination of  highly granular data and unique insights. Unpick changes in claims and product features, monitor patterns in product formulations and packaging, and learn from key launches and innovations. Study the leading players and drill down to the category and region level for a truly comprehensive perspective on NPD in your market.

Reasons to purchase

• Get inspired by the latest innovations and discover new ideas to feed into your own product development cycles.
• React swiftly to market changes  by keeping abreast of the latest trends in ingredients, flavours, pricing, packaging, claims and more.
• Benchmark your own NPD activity against the leading industry players and the market as a whole.
• Use key intelligence to sharpen your strategy and boost revenues and profitability.

Key trends

01. Claims & attributes analysis

Claims over time

Claims by region

Claims versus industry

Private label penetration

02. Pricing analysis

Launch prices over time

Launch prices by region

03. Ingredients, flavours & nutrition

Ingredients over time

Flavours over time

Trends in calorie, carbohydrate, sugar, fat, protein and fibre content

04. Packaging analysis

Packaging formats

Packaging designs

Packaging innovations

05. Key companies

PepsiCo

Mondelez

General Mills

Calbee

06. Category review

Biscuits (cookies)

Bread

Breakfast cereal

Cakes

Crackers

Morning goods & enriched breads

Additional Information