Product Description

Report brochure

Brochure

Abstract

The obsession with convenient proteins has fuelled a boom in traditional meat snack products such as jerky and biltong, as well as more avant-garde alternatives that push the boundaries of meat positioning.

Insights Briefing: Snacking With Meat uncovers the trends behind meat snacks’ stellar rise, and profiles brands and products capitalizing on the category’s new-found popularity.

Supported by the latest insights and data from Gama Compass, Insights Briefing: Snacking With Meat examines how meat snacks are tapping into heightened consumer demand for savoury flavours, lean proteins and convenient functional foods with a ‘raw’ and premium spin.

Key questions answered

• What are the trends driving growth in meat snack brands?
• How is chilled meat adapting to the demand for convenient snack formats?
• How do meat snacks align to the ‘raw food’ trend?
• How is ‘snacking with meat’ being reimagined for a vegan and vegetarian audience?

Executive summary

1. Meat snacks are becoming a mainstream snack option: principal types of meat snack, from chilled to ambient; meat snack launches by region; launches of meat snacks over time; major firms entering the category through acquisition
2. Meat snacks align to modern consumer trends: lean protein, raw and natural, strong savoury flavour
3. ‘Lean protein’ claims aim at fitness enthusiasts: Fori Savoury Meat Snack Bar; Itsu Beef Twerky; Leading claims in meat snack launches
4. Pushing ‘primal’, ‘premium’, ‘ethical and ‘crafted’: case study – Epic Provisions
5. Repositioning meat as a snack product: emphasising ‘craft’ and quality inputs; bitesize and single serve formats
6. Bagged meat snacks provide an alternative to traditional crisps: bagged meat ‘crisps’ (chips), dried fish snacks; driving growth in pork scratchings (rinds)
7. Beyond meat – vegetarian ‘meat snacks’: soy, tofu and coconut positioned as ‘meat’ snacks

Appendix

Additional Information