The obsession with convenient proteins has fuelled a boom in traditional meat snack products such as jerky and biltong, as well as more avant-garde alternatives that push the boundaries of meat positioning.
Insights Briefing: Snacking With Meat uncovers the trends behind meat snacks’ stellar rise, and profiles brands and products capitalizing on the category’s new-found popularity.
Supported by the latest insights and data from Gama Compass, Insights Briefing: Snacking With Meat examines how meat snacks are tapping into heightened consumer demand for savoury flavours, lean proteins and convenient functional foods with a ‘raw’ and premium spin.
Key questions answered
- What are the trends driving growth in meat snack brands?
- How is chilled meat adapting to the demand for convenient snack formats?
- How do meat snacks align to the ‘raw food’ trend?
- How is ‘snacking with meat’ being reimagined for a vegan and vegetarian audience?