• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT

Shop

Insights Briefing: Granola

August 2017

£1,050

  • Description
  • Table of contents
  • Additional Information

Product Description

Report brochure

Brochure

Abstract

While sales of breakfast cereal have stagnated or even declined over recent years, one segment within the breakfast cereal category to have bucked the trend is granola.

Insights Briefing: Granola looks at the growing popularity of granola through the prism of new product development, exploring the key factors behind the segment’s success in a declining market.

Supported by the latest insights and data from Gama Compass, Insights Briefing: Granola reveals the key ingredients, concepts, product attributes and positioning – from flavour and functional attributes to new textural and sensory benefits – that have revived a moribund segment and  enhanced granola’s appeal across a broad demographic

Key questions answered

  • What are the trends and opportunities I should be aware of in the granola space?
  • What ingredients lie behind granola’s positioning as a ‘better for you’ cereal?
  • How has granola aligned itself to modern dietary regimes?
  • What oppportunities exist for granola outside the breakfast cereal category?

Executive summary

1. About granola; Granola vs muesli
2. Leading ingredients: Key ingredients; Selected ingredients in new launches, granola versus all ready-to eat cereal; Sugar and salt in new launches, granola versus all ready-to eat cereal
3. Functional benefits: targeting fitness enthusiasts; selected claims in new launches, granola versus all ready-to-eat cereal
4. Fruit and vegetable ingredients: coconut foregrounded in new launches; vegetables create ‘nourishing’ alternatives
5. The benefit of texture: ‘smooth’ and ‘crunchy’ combinations add sensory appeal; granola enters the hot cereal segment
6. Breaking free from breakfast: exploring opportunities in soup, desserts and snacks

Appendix: References; About Gama Compass; Related Research; Scope & Methodology

 

Additional Information

Article code

GISB0817/004

Number of pages

15

Related Reports

  • Innovation Update: Bakery

    Find out more

    Innovation Update: Bakery


    January 2017

  • Innovation Update: Meat, Fish & Poultry

    Find out more

    Innovation Update: Meat, Fish & Poultry


    April 2017

  • Market Briefing: Claims & Attributes in Snacks

    Find out more

    Market Briefing: Claims & Attributes in Snacks


    June 2017

  • Market Briefing: Claims & Attributes in Bakery

    Find out more

    Market Briefing: Claims & Attributes in Bakery


    June 2017

Search for reports
Markets
Series
Innovation Update Insights Briefing Market Briefing Market Review Trend Insight

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Insights Briefing: Granola - Gama